AI SEO that starts where Google rankings already are.
AEO, GEO and E-E-A-T layered on a traditional-SEO core. Human-verified content, entity and schema work, Bing indexing, monthly citation tracking.
See Grow and Lead
Key takeaways
- What is AI SEO? Traditional SEO rankings as the base, with the structure, schema and entity work that lets ChatGPT, Gemini, Perplexity and Copilot lift and cite your page.
- Which engines do you work on? Google AI Overviews and Gemini, ChatGPT, Perplexity, and Copilot through Bing. Bing indexing is the step most agencies skip.
- How is it measured? Twenty buyer questions run monthly through the engines, share of voice against three competitors you name, and Search Console clicks, impressions and positions.
- Can a citation be guaranteed? No, and nobody honestly can. We agree one measurable number at kickoff, work the eight AI-ready points on every page, and report the movement monthly.
Why does the foundation come first?
Google's documentation is explicit about what a page needs: to be shown as a supporting link in AI Overviews or AI Mode, it must be indexed and eligible to appear in Google Search with a snippet. AI visibility is built on the same house as classic search, never instead of it. Every AI SEO engagement starts with rankings you can see in Search Console.
What are the two disciplines?
What are the five layers?
- Foundation SEOOne keyword per page, titles for the click, clean headings, internal links to pillars, Core Web Vitals passing.
- AEO answer blocksQuestion headings with 20 to 40 word answers first. Conversational phrasing and 5W1H coverage.
- GEO liftable factsNamed entities, explicit locations, facts in full sentences that survive being quoted out of context, server-rendered.
- E-E-A-T entity and authorFounder and business entity pages, Person schema, sameAs graph, author box and updated date on every page.
- Citation kit and Bingllms.txt, Master FAQ, Bing Webmaster and IndexNow, mention building on the sources engines cite.
What does each engine need?
ChatGPT
Web answers lean on Bing's top results and on comparison and forum pages. We index in Bing first and build comparison pages.
ChatGPT optimizationGoogle AI Overviews and Gemini
Cites top-ten pages with clear answer blocks and matching schema. Foundation SEO does most of the work.
AI Overviews optimizationPerplexity
Prefers recent, well-structured pages with explicit facts and an updated date. We publish and refresh on a cadence.
Perplexity optimizationCopilot and Bing
Bing index, Bing Places, IndexNow. The most ignored surface in search.
Copilot and Bing optimizationClaude and assistants
Answers from what is publicly written about you. The risk is being described wrongly and never knowing.
AI assistant optimizationThe citation kit
llms.txt, a Master FAQ, entity pages and the sameAs graph that ties your identity together.
What is in the kitWhat do you get each month on Monthly Care & SEO?
- Two human-verified posts a month, written from your own material
- On-page SEO work across the site, not only on whatever changed
- Website monitoring, WordPress and plug-in updates, off-site backups and security
- Google, Bing and Yandex indexing pushes
- One report a month, in plain language
AI search questions
Same foundation, different format. Traditional SEO rankings still come first as the base. On top of them we structure pages so answer engines can lift and cite them, and we build the entity and citation signals engines trust.
ChatGPT, Google AI Overviews and Gemini, Perplexity, Claude and Microsoft Copilot, plus Bing, which feeds several of them.
Three numbers, reported monthly. First, twenty buyer questions: we agree the twenty questions your customers actually type, then run them every month through ChatGPT, Google AI Overviews, Perplexity and Copilot and log whether you were named, what was said and who was cited instead. Second, share of voice: how often you appear across those twenty answers compared with three competitors you name. Third, the traditional numbers from Google Search Console and Bing Webmaster Tools: clicks, impressions, average position and which queries moved.
Google Search Console and Bing Webmaster Tools for clicks, impressions and indexing. DataForSEO and SE Ranking for keyword volumes, difficulty and rank tracking. Screaming Frog for crawls and broken links. Rank Math for the page-level on-page score. Google PageSpeed Insights and Core Web Vitals field data for speed. The AI answers are captured by our own tracking process, which runs each prompt and records the result, and a human checks the log before it reaches your report. Every account stays in your name and you can look at the same data we do.
They are the eight things a page needs before an answer engine will quote it, and every page we publish or upgrade is checked against all eight. One: the page ranks in Google's top ten for the question it answers, verified in Search Console and rank tracking. Two: an answer-first paragraph of twenty to forty words sits under the question heading. Three: named entities, no vague pronouns, full locations. Four: a real author with credentials and matching Person schema. Five: FAQ, Service and LocalBusiness schema that matches what is actually on the page, validated in Google's Rich Results Test and the Schema.org validator. Six: the page is indexed in Bing, which is where ChatGPT looks, confirmed in Bing Webmaster Tools. Seven: llms.txt and a Master FAQ published at the root. Eight: Core Web Vitals passing in field data, measured with PageSpeed Insights. The free AI Visibility Score reports all eight for your site before you spend anything.
No, and you should be suspicious of anyone who frames it that way. The same page that ranks in Google's top ten is the page ChatGPT and Perplexity quote from. We work the traditional base first, then add the structure, schema and entity work that lets an answer engine lift a clean answer out of it.
Because ChatGPT's web answers lean on Bing's index. A business can rank well in Google and still be invisible to ChatGPT simply because Bing never indexed the pages. Bing Webmaster verification, a submitted sitemap and an IndexNow key cost very little and close that gap.
It is a plain-text file at the root of your site that tells AI crawlers what your business is, which pages matter and how to describe you. It is an emerging convention rather than a rule, the engines are not required to read it, and we will not pretend otherwise. It takes us very little time, it cannot hurt you, and if adoption grows you are already there.
Yes. The map-pack work only applies if you serve customers in a place, but the answer-engine work is the same nationwide: question-level pages, answer-first blocks, entity clarity, schema and indexing.
No, and nobody honestly can. What we do is agree one measurable Search Console or AI-visibility number at kickoff, work the eight AI-ready points on every page, and report the movement to you every month.
That is a loaded question, and any firm that answers it with a flat number is guessing. It depends on the age of the site, its history of errors and poor structure, the authority it has already earned, how competitive the terms are and how often the engines crawl you. Google's own guidance is that crawling alone can take anywhere from a few days to a few weeks, and nothing you change counts until it has been crawled and indexed. We will not put a date on your result. We report the movement monthly either way, so you are never waiting in the dark.