Knowledge base
How search works now, explained without the jargon.
Written for owners and their teams, not for other agencies. Every guide answers one question, says plainly when something is unproven, and tells you how to check the answer for yourself.
Key takeaways
- What is in the knowledge base? Plain-language guides to AI search, structured data, local SEO and website ownership, each answering one question.
- Who is it written for? Business owners and their teams, not other agencies. No jargon, and we say plainly when something is unproven.
- Where should I start? With the AI Visibility Score. It runs the eight-point check on your site and tells you which of these guides you actually need.
- Is any of it gated? No. Every guide is free to read, with no email wall and no download form.
Start here
What AI-ready actually means
The eight points a page has to pass before ChatGPT, Gemini or Perplexity will quote it, and how to test each one.
SEO, AEO, GEO and AIO
Four acronyms, a lot of overlap and some genuine differences. What each one asks of a page, and which ones your business needs.
How the engines decide who to cite
What is actually known about how ChatGPT, Google AI Overviews, Perplexity and Copilot choose sources, and what is still guesswork.
The AI answer and the map pack
Why the top of a search result is now an answer and a map, and what that has done to the click you used to get.
Structured data
Schema for service businesses
LocalBusiness, Service, FAQPage and Person, what each one is for, and the mistakes that make Google ignore all of them.
llms.txt explained
What the file is, what it claims to do, what is actually proven, and why we still publish one.
The Master FAQ
One page that answers every question a buyer and an engine might ask, and how it feeds the rest of the site.
Entity pages and why you need them
How a search engine works out that your business is a thing in the world, and the pages that tell it.
Local search
Google Business Profile, done properly
Categories, services, hours, photos and the fields most owners never fill in, which is where the map pack is won.
Getting into the map pack
Proximity, prominence and relevance in plain language, and which of the three you can actually influence.
NAP consistency
Why your name, address and phone number being slightly different in six places quietly costs you rankings.
Reviews without gaming them
How to ask, when to ask, how to answer the bad ones, and what not to do.
For owners
What a website care plan should include
Updates, backups, security, uptime and the on-page work. What is standard, what is padding, and what is missing from most plans.
How to read your Search Console
Four numbers, what each one means, and the three reports worth opening every month.
Questions to ask before you hire an agency
Fifteen questions with the answers you want to hear, including the ones that would cost us business.
Who owns your website?
Domain, hosting, admin, theme, content and data. How to check today, and what to fix if the answer is not you.
Want the short version for your own site?
The AI Visibility Score runs the eight-point check against your website and tells you which of these guides you actually need to read. It is free and does not ask for a login.
Get your AI Visibility Score